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AdImpact is Trusted By

newyorktimes 1
POLITICO 1
npr 1
THE-WALL-STREET-JOURNAL 1
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  • MEDIA PLAN

    Potomac allows users to plan a multi-media political buy in a matter of clicks. Provide basic information about your buy and let the system do what it does best, automatically provide markets, GRP, Budget, CPP calculations and easy demo selection. Yes, it’s that easy.

  • CREATE GOALS

    Empower your planners to, with a few clicks, populate Daypart and Media Share percentage goals to all markets and dayparts in your plan. Save your standard, your historic, or your specialized share percentages by advertiser or agency and never have to manually enter hundreds of rows of target goals again. Save it once, use it for forever, only in Potomac.

  • COPY & PASTE

    Potomac gives users their time back. Take all work completed in one market and quickly extrapolate to every market within your plan. Now with Potomac you can copy media plans across campaigns and media markets – even to a new advertiser. Take it one step further and copy your estimates too!

  • IMPORT RATES

    Seamless integration between buyer and seller. Set up a new advertiser or campaign and Potomac is ready to send fully automated rate requests to all your vendors, straight from your email with your agency branding. Get notified when vendors upload rates, and you are ready to begin buying. No downloading and uploading files.

Media Planning

About AdImpact

We specialize in data solutions that illuminate consumer behavior and media trends across platforms, from traditional to emerging digital channels, with an intentional focus on data safety and privacy.

1 BILLION+ ADS DAILY
We provide real-time monitoring of over one billion TV ad occurrences daily
210 DMAs
AdImpact's coverage spans 210 designated market areas (DMAs), 41,000 zip codes, and 24 million IP addresses
1.5 MILLION+ CREATIVES
We maintain a growing library of over 1.5 million unique creatives, with over 325 advertiser subcategories
90,000+ ADVERTISERS
We deliver insights on more than 90,000 brands and advertisers
Through our reliable data and analytics, clients gain actionable insights into competitor ad strategies, spending patterns, messaging, and creative trends tailored to their business needs.

At AdImpact, we don't just understand the present; we equip our clients to anticipate and shape the future of advertising.

About AdImpact

AdImpact is a pioneering advertising intelligence and analytics firm, trusted by customers to navigate today's complex media environment. We specialize in data solutions that illuminate consumer behavior and media trends across platforms, from traditional to emerging digital channels, with a strong focus on data safety and privacy.

 


 

Our expertise in tracking and analyzing advertising data empowers businesses to make impactful decisions confidently. We provide real-time monitoring of over one billion TV ad occurrences daily, maintaining a growing library of 1.2 million unique creatives. AdImpact's coverage spans 210 designated market areas (DMAs), 41,000 zip codes, and over 24 million IP addresses, delivering insights for more than 90,000 brands and advertisers.

Through our reliable data and analytics, clients gain actionable insights into competitor ad strategies, spending patterns, messaging, and creative trends tailored to their business needs. At AdImpact, we don't just understand the present; we equip our clients to anticipate and shape the future of advertising.