THE PLAY FOR THE WHITE HOUSE: PART I
ADIMPACT 2024 PRESIDENTIAL REPORT
In this three part series of reports, AdImpact chronicles the ad spending and messaging defining the Presidential race.
The nation was set to have its first Presidential rematch featuring two former Presidents since 1892 until President Biden made the historic announcement not to seek reelection. With both conventions formally concluding, the 2024 Presidential race is set between Kamala Harris and Donald Trump with $428M set in future reservations targeting the Presidential race.
This report answers the questions:
- What party has the aired ad spending advantage in the battleground states?
- How does party spend advantage look by week?
- Who are the top spending advertisers in the race?
- What are the top issues being discussed in broadcast ads?
- Did the RNC or DNC get more viewers while the Presidential candidates accepted the nomination?
About AdImpact
AdImpact is a pioneering advertising intelligence and analytics firm, trusted by customers to navigate today's complex media environment. We specialize in data solutions that illuminate consumer behavior and media trends across platforms, from traditional to emerging digital channels, with a strong focus on data safety and privacy.
Our expertise in tracking and analyzing advertising data empowers businesses to make impactful decisions confidently. We provide real-time monitoring of over one billion TV ad occurrences daily, maintaining a growing library of 1.2 million unique creatives. AdImpact's coverage spans 210 designated market areas (DMAs), 41,000 zip codes, and over 24 million IP addresses, delivering insights for more than 90,000 brands and advertisers.
Through our reliable data and analytics, clients gain actionable insights into competitor ad strategies, spending patterns, messaging, and creative trends tailored to their business needs. At AdImpact, we don't just understand the present; we equip our clients to anticipate and shape the future of advertising.