THE PLAY FOR THE WHITE HOUSE: PART III
ADIMPACT 2024 PRESIDENTIAL REPORT
As the Presidential race draws to a close, this report highlights where Presidential campaigns and their associated issue groups are dedicating their advertising resources and which messages are dominating the airwaves.
Over $2.3B has been spent since Kamala Harris was elevated to the top of the ticket. Democrats will end the Presidential race with a $460M spending advantage over Republican advertisers. Download the report to get the breakdown.
This report answers the questions:
- What party has the aired ad spending advantage in the battleground states?
- How does party spend advantage look by week?
- Are the candidates' messaging consistent across battleground states?
- Who are the top spending advertisers in the race?
- To what extent do political ad airings make up of total broadcast ad airings compared to other industries?
About AdImpact
AdImpact is a pioneering advertising intelligence and analytics firm, trusted by customers to navigate today's complex media environment. We specialize in data solutions that illuminate consumer behavior and media trends across platforms, from traditional to emerging digital channels, with a strong focus on data safety and privacy.
Our expertise in tracking and analyzing advertising data empowers businesses to make impactful decisions confidently. We provide real-time monitoring of over one billion TV ad occurrences daily, maintaining a growing library of 1.2 million unique creatives. AdImpact's coverage spans 210 designated market areas (DMAs), 41,000 zip codes, and over 24 million IP addresses, delivering insights for more than 90,000 brands and advertisers.
Through our reliable data and analytics, clients gain actionable insights into competitor ad strategies, spending patterns, messaging, and creative trends tailored to their business needs. At AdImpact, we don't just understand the present; we equip our clients to anticipate and shape the future of advertising.