Abortion Messaging 2024
IN FOCUS
In June 2022, the Supreme Court handed down its landmark ruling in Dobbs v. Jackson Women’s Health Organization, decisively overturning Roe v. Wade. The ruling came during an election year, intensifying the national debate over reproductive rights and influencing political ad messaging.
Two years after the decision, AdImpact is releasing an updated report compiling insights on how this monumental Supreme Court ruling has impacted political ad messaging on television.
AdImpact’s Abortion Messaging report includes:
- Insights on how the Dobbs v Jackson decision influenced both parties’ messaging
- A review of abortion messaging across several key 2023 elections
- Analysis of spending and messaging on past and upcoming abortion-related ballot initiatives
- A closer look at how abortion messaging is playing out in this year’s largest election, the Presidential race
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About AdImpact
AdImpact is a pioneering advertising intelligence and analytics firm, trusted by customers to navigate today's complex media environment. We specialize in data solutions that illuminate consumer behavior and media trends across platforms, from traditional to emerging digital channels, with a strong focus on data safety and privacy.
Our expertise in tracking and analyzing advertising data empowers businesses to make impactful decisions confidently. We provide real-time monitoring of over one billion TV ad occurrences daily, maintaining a growing library of 1.2 million unique creatives. AdImpact's coverage spans 210 designated market areas (DMAs), 41,000 zip codes, and over 24 million IP addresses, delivering insights for more than 90,000 brands and advertisers.
Through our reliable data and analytics, clients gain actionable insights into competitor ad strategies, spending patterns, messaging, and creative trends tailored to their business needs. At AdImpact, we don't just understand the present; we equip our clients to anticipate and shape the future of advertising.