Political Projections Report
2023-2024
AdImpact is thrilled to unveil our updated projection for the 2023-2024 election cycle, now expected to hit a record-breaking $10.7 billion in political ad spending.
This cycle is poised to be the most expensive to date, with increases in broadcast, cable, and CTV spending. Our exclusive in-depth analysis highlights significant state-level shifts and the impact of competitive races and abortion-related ballot initiatives.
AdImpact’s updated Political Projections Report includes:
- Total Spending: $10.69B, 19% growth over the 2019-2020 presidential cycle.
- Media Spending: Considerable growth across broadcast and CTV.
- State-Level Insights: Substantial spending increases in key states due to competitive races and abortion-related ballot initiatives.
Get Free Report!
About AdImpact
AdImpact is a pioneering advertising intelligence and analytics firm, trusted by customers to navigate today's complex media environment. We specialize in data solutions that illuminate consumer behavior and media trends across platforms, from traditional to emerging digital channels, with a strong focus on data safety and privacy.
Our expertise in tracking and analyzing advertising data empowers businesses to make impactful decisions confidently. We provide real-time monitoring of over one billion TV ad occurrences daily, maintaining a growing library of 1.2 million unique creatives. AdImpact's coverage spans 210 designated market areas (DMAs), 41,000 zip codes, and over 24 million IP addresses, delivering insights for more than 90,000 brands and advertisers.
Through our reliable data and analytics, clients gain actionable insights into competitor ad strategies, spending patterns, messaging, and creative trends tailored to their business needs. At AdImpact, we don't just understand the present; we equip our clients to anticipate and shape the future of advertising.